FROM THE MCS ARCHIVE

The Influencer Next Door — featuring Sehr Mahmood

Research, trust and influence.

Originally shared by MCS on July 14, 2022, this feature discussed how online content shapes consumer research and purchasing decisions. Sehr shared an example of using a salesperson’s online videos and expertise to decide whom to work with.

The story explored the role of relatable expertise and social media in building trust. For more conversations with Sehr about real estate, business and community, visit the media library.